Turn SEO reporting into
a decision tool.
I build reporting that helps teams understand what changed, why it changed, and what to do next. The goal is less dashboard theatre and more useful Monday morning decisions.
The work behind
the recommendation.
Most SEO reports are either too shallow to be useful or too dense to survive outside the SEO team. They list movement without explaining whether anyone should care.
I connect GA4, Search Console, Looker, and rank data into a reporting view that separates noise from signal. Leadership gets the story. Operators get the next action.
What gets
clearer.
A reporting setup people can use without translating SEO jargon
- 01
Cleaner measurement
GA4 and Search Console views checked for tracking gaps, channel confusion, landing page noise, and missing conversion context.
- 02
Readable dashboards
Looker dashboards that show organic performance by page group, query theme, funnel stage, and business outcome.
- 03
Useful insights
Reporting notes that explain what moved, what probably caused it, what deserves attention, and what can be ignored.
A calm way
to move.
- 01
Audit the data
I review GA4, Search Console, Looker, rank tracking, events, conversions, and existing stakeholder reports.
- 02
Design the view
We decide which questions the report must answer, then build dashboards around decisions instead of vanity metrics.
- 03
Create the rhythm
I set up a reporting cadence, explain the views, and leave notes that make monthly performance easier to discuss.
Practical assets,
not shelfware.
The final handoff is built for implementation. It should be clear enough for leadership to understand and specific enough for the people doing the work.
GA4 and GSC setup
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Looker dashboards
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Monthly insights
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Work that often
connects to this.
- 01
Technical SEO Audits
A real look at why your site is not ranking. Crawl issues, indexation, schema, Core Web Vitals. You get a short fix list ordered by impact, not a sixty page PDF nobody reads.
- 02
Content and Keywords
Topic clusters built around the things your buyers actually search for, mapped to pages on your site so the work compounds instead of fighting itself.
Got something
worth shipping?
Tell me a bit about your team, what you are stuck on, and where you would like to be in twelve months. Most replies go out within a day. Shorter notes are very welcome.