Build content around demand
that is already there.
I turn search data into a content plan your team can publish with confidence. The work starts with buyer intent, not volume screenshots, and ends with pages that have a clear job to do.
The work behind
the recommendation.
A good content strategy is not a spreadsheet full of keywords. It is a decision system. It tells you which searches matter, which page should target them, what the reader needs to believe, and how each new asset supports the pages around it.
The goal is to stop shipping isolated posts and start building a search footprint that compounds. That means tighter briefs, better internal links, cleaner topic ownership, and fewer pages competing with each other.
What gets
clearer.
A focused content system instead of a loose list of topics
- 01
Intent-led keyword map
Keywords grouped by what the searcher is trying to do, then mapped to existing pages, new pages, or pages that should be consolidated.
- 02
Topic cluster structure
A practical architecture for pillar pages, supporting pages, internal links, and content gaps that are worth filling.
- 03
Editorial momentum
A calendar with briefs, priority levels, page purpose, primary angle, and clear success signals for each piece.
A calm way
to move.
- 01
Read the market
I study search demand, competitors, SERP formats, current rankings, product positioning, and the language your customers already use.
- 02
Map the opportunity
I group demand by intent and commercial value, then decide what should be created, refreshed, merged, or ignored.
- 03
Brief the work
Your team gets briefs that explain the angle, audience, structure, internal links, and proof points needed to make each page useful.
Practical assets,
not shelfware.
The final handoff is built for implementation. It should be clear enough for leadership to understand and specific enough for the people doing the work.
Intent mapped keywords
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Topic clusters
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Editorial calendar
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Work that often
connects to this.
- 03
Programmatic SEO
Template driven pages for products, locations, or comparisons. Done right they scale fast. Done wrong they get the whole site demoted, so we build guardrails first.
- 06
Reporting that helps
GA4, Search Console, and Looker dashboards built so a non SEO can open them on a Monday and know what to do that week.
Got something
worth shipping?
Tell me a bit about your team, what you are stuck on, and where you would like to be in twelve months. Most replies go out within a day. Shorter notes are very welcome.