Find the blockers search engines
keep running into.
I audit the parts of a site that quietly decide whether good pages get found, crawled, indexed, and trusted. The output is practical, prioritized, and written for the people who need to ship the fixes.
The work behind
the recommendation.
Most SEO problems do not announce themselves neatly. A page can look fine in a browser and still waste crawl budget, send mixed canonical signals, hide important templates from search, or load slowly enough to lose demand before it converts.
This audit turns those issues into a clean working list. I separate urgent technical problems from cosmetic noise, explain the tradeoffs, and help your team move in the order that protects traffic and revenue.
What gets
clearer.
A concise roadmap your team can actually work through
- 01
Crawl clarity
A map of the pages search engines can reach, the pages they should ignore, and the loops or dead ends wasting crawl attention.
- 02
Indexation control
A clear view of what is indexed, what should be indexed, and where canonical, robots, sitemap, or rendering signals are getting in the way.
- 03
Fix order by impact
A short action plan that tells your team what to fix first, why it matters, who should own it, and how to verify the result.
A calm way
to move.
- 01
Baseline the site
I review analytics, Search Console, templates, sitemap coverage, crawl data, and recent release history before making recommendations.
- 02
Inspect the signals
I check rendering, internal links, canonicals, redirects, structured data, status codes, Core Web Vitals, and duplicate or thin page patterns.
- 03
Turn findings into work
You get prioritized tickets, acceptance criteria, and a walkthrough so marketing and engineering can move without guessing.
Practical assets,
not shelfware.
The final handoff is built for implementation. It should be clear enough for leadership to understand and specific enough for the people doing the work.
Crawl and log analysis
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Indexation map
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
CWV remediation
Included in the plan, explained in the handoff, and tied back to the business reason for doing it.
Work that often
connects to this.
- 05
SEO Migrations
Replatforming, redesigns, domain moves. The kind of project that quietly erases a year of growth if it goes wrong. I plan it, ship it, and watch it after.
- 06
Reporting that helps
GA4, Search Console, and Looker dashboards built so a non SEO can open them on a Monday and know what to do that week.
Got something
worth shipping?
Tell me a bit about your team, what you are stuck on, and where you would like to be in twelve months. Most replies go out within a day. Shorter notes are very welcome.